When paired with the right influencers, livestream shopping delivers a new way to tap into a deeper connection with audiences while driving conversions.
fast facts
Influencers: The Rundown
Bigger isn’t always better. Micro (10K–100K followers) and nano (1K–10K followers) influencers often have higher engagement rates and stronger community trust than their larger counterparts.
Other advantages? Their content tends to be more personal, which allows for more creativity and honesty while fostering community-led conversations.
Your choice of influencers should align closely and clearly with your goals, but these key starting points can help.
- Identify influencers whose audiences are relevant to your niche.
- Focus on storytelling rather than hard selling—let your influencers share honest product experiences and opinions while sprinkling their personalities into the mix!
- Use affiliate links or memorable discount codes.
- Work with multiple influencers (ideally nano, micro and macro) to create a network effect that amplifies reach.
Turning Scroll-Stopping Sessions into Sales
Livestream shopping takes influencer marketing a step further by combining entertainment with real-time purchasing.
Influencers can showcase products, answer questions, and build urgency through limited-time offers—all while interacting directly with viewers.
However, the most essential component is to avoid making viewers feel like they are watching a stale, soulless sales pitch.
How to Make It Work:
- Choose the perfect platform for your audience (TikTok, Instagram Live and Amazon Live are the top contenders).
- Leverage genuinely compelling time-sensitive deals that will spark impulse purchases. Even the most charismatic, enthusiastic influencer host will struggle to elevate an uninspiring “gift.” (And, frankly, they shouldn’t be put in the position of having to do so.)
- Use interactive elements like polls, giveaways, and Q&A sessions to keep viewers on their toes—and ensure they don’t lose interest and click away.
- Keep the tone light and the atmosphere relatively relaxed.
Other Tips to Take Note Of
Before the Stream:
Think about how you can meld your own brand identity with that of a given influencer in an innovative, cohesive manner, for example, collaborating on the creation of custom branded props.
Prioritize transparency every step of the way—and do your due diligence in checking that the influencer you’re working with is doing the same in terms of disclaimers and disclosures.
Test promo codes & interactive elements on multiple devices to sidestep tech issues.
Promote the event early and start thinking about how you can amplify key moments afterward.
During the stream:
Support influencers in handling negative comments with a clear strategy & detailed plan.
Ensure transparency by checking that influencers are following disclosure guidelines.
After the Stream:
Analyze performance data (including watch time, engagement rate and conversions) to refine future campaigns.
Reward engaged viewers with exclusive perks to maintain brand loyalty.
Utilize any consumer feedback that is publicly shared with your influencers.
Express clear appreciation for your influencer’s efforts—strong relationships matter!
The Final Takeaway
By blending livestream shopping with influencer collaborations, brands can bring fresh, unique campaigns to life.
bree steinbronn 