It’s frustrating when a product you know is good just doesn’t click with customers enough for them to bring it home.

10 Smart Moves to Pump up a Product’s Purchases

1. Offer Discount Rebates with Reviews

Social proof plus value encourages hesitant buyers without cheapening your brand or diminishing the product’s perceived value.

Tip: Consider only offering this to a specific segment, perhaps people who have previously bought and reviewed/rated your products. It’s now an exclusive perk. 

2. Frame It as a Hidden Gem

Highlight unique or unexpected features in your copy, social posts and emails. Position it as something customers discover; this makes it feel special.

Tip: Yes, people love bestsellers. But plenty also enjoy being among the first to find something amazing.

3. Share Pointers and Usage Hacks

Help shoppers get more from the product. Quick videos, short guides or email tips reinforce usefulness while keeping your brand top-of-mind.

Tip: Don’t stay in the box for this. Be creative. Think about what your audience on a specific platform is looking for; align your content and copy with this.

4. Add to Flows and Test

Underperforming products often disappear from automated campaigns altogether, which limits learning. Instead of forcing them everywhere, place them thoughtfully within one existing flow and measure how they perform in context.

Change one element at a time. That could be message framing, placement within the sequence or timing relative to other content. 

Tip: Establish a short test window with clear success metrics. Look beyond conversions and include scroll depth, clicks and downstream engagement to understand intent.

5. Monitor AI and Community Comments

Customers increasingly turn to AI tools, forums and social platforms to validate purchase decisions. These spaces surface questions and assumptions that may never reach your support inbox.

Scan for repeated themes, confusion or hesitation across multiple online spaces. Then reflect that language back into your product experience where it matters most. 

Tip: Use this insight to update copy, clarify features or add temporary FAQ sections.

6. Utilize Paid UGC Campaigns

Short, focused UGC campaigns can help reposition a product without overexplaining it. Rather than asking creators for full reviews, narrow the scope to a single feature, use case or problem it solves.

Bonus—it’s also easier to repurpose in ads, emails and product pages without feeling repetitive.

Tip: Limit campaigns to two or three variations and uncover which angle resonates most. Let your collaborators add their own flair and personality to the mix; just confirm everything works with your brand values beforehand.

7. Make It a Prize

Turn the product into a giveaway highlight. Limited-time contests or sweepstakes draw attention without pushing hard and can generate user content or social shares.

Tip: Track participation and engagement to see if interest translates into broader awareness.

8. Ask for—and Reward!—Quick Feedback

Even one or two simple questions with one-click answer options about the product can generate insights and create a sense of involvement for buyers.

Tip: Embed a tiny survey in a delayed post-purchase flow. Provide a small incentive like loyalty points or a discount on their next purchase. 

9. Rethink Its Role

Sometimes a product isn’t failing—it’s just being presented from the wrong angle. Shift the narrative from its usual positioning to a new scenario that parallels actual customer needs or lifestyles. 

Maybe it’s been marketed as a “treat yourself” item, but it actually shines as a “travel companion,” a productivity booster or a daily convenience. 

Tip: Create a short social post, email snippet or hero image that highlights the product as the solution to a single pain point. What resonates? What falls flat? 

10. Optimize Product Images

Pay attention to how people actually interact with your images. Are they clicking through all images or dropping off after the first? Would an automatic slideshow help or hinder the user experience? Do your images generally appeal to or speak to the generations you’re catering to?

It’s also worth checking whether your visuals show real-world use or just idealized setups. People may want to see how the product fits into their lives, not just how it looks on a clean background.

Tip: Start small. Even reordering images can prevent visual burnout.

The Power Punch Checklist: When to Push, Pivot or Pause

☐ Watch the signal, not one spike

Look for consistent curiosity—repeat clicks, scroll depth or saves—before assuming it’s a flop.

☐ Set a finish line

Decide how long you want to test from the get-go. After that, move or cut.

☐ Check what’s missing, not what’s wrong

Is a key detail unclear, benefit buried or promise too soft? Fix clarity before anything else.

☐ Read + mirror reactions

If people describe your product in their own language, adopt it. If they never mention it, the story isn’t sticking.

☐ Shift season to situation

Transform a “holiday treat” into an “everyday helper.” Regional weather, habits or timing might unlock ongoing relevance. But don’t force this.

☐ Mix mediums with intent

Repurpose one strong idea in one email, flow, post and ad. Keep the core message, tune the tone.

☐ Know when silence means stop

If after all that there’s still no boost in clicks, chatter or saves, call it. This is the most important point, by the way!

---

Step Back, Move Forward

You can’t save them all—and you shouldn’t try. But you can always walk away a little wiser.